"Velvet Evolution"; 20 years of Czech advertising
This film was originally created for Euro RSCG to help its European Board of Directors understand how the market has developed and changed. It was of course essential to track Euro RSCG’s own development within the market, but we were otherwise given completely free hands in the direction of the film. Many of the industry’s key players speak on camera about their roles, past, present and future. One of the key questions the film asks about the future is whether Prague can become a creative “hub”, as Amsterdam is, and what is needed for that to happen.