Contract negotiation and compliance

This will be useful as part of the pitch process and also for clients who are examining the value they get from existing agencies. We aim to help you negotiate a price for your agency's services which is the best value for you. This is not necessarily the lowest price. We will explain to you how agencies make money and why they don't always know at the beginning of the relationship what is an 'unfair' price. We show you the dangers of paying too little, rather than too much. In practice merely displaying a professional and knowledgeable approach to the subject ensures you get a good offer from a competent agency.