Other > 7/2/2016Open letter to Mr. Martin Janeček, General Director of the Czech Tax Office
Dear Mr. Janeček I didn’t know your name a few months ago, but now it seems that you want us all to know you. You have been addressing us through the media. So I suppose you will be happy if a citizen addresses you back through the media too. I see that... READ MORE
Other > 9/6/2015Agency of the Year? - Just abolish it!
The Agency of the Year presentation, due to be held at PIAF, was cancelled at the last minute. This prompted a lot of hand-wringing, and was one of the reasons cited by Martin Štěpánek as a reason for Lion Group (Publicis) to withdraw from AKA. READ MORE
Pitching > 23/2/2015Klasa; yet another brilliant new idea?
We’ve received a copy of a press release from Mr Jordan (attached, In Czech only). It informs us that on Wednesday 25th February he is organising a meeting (open to “anybody”) to “consult” about the structure of the proposed new tender for Klasa. READ MORE
Pitching > 1/1/2015Klasa; inspiration for the phrase “Worst practice”
In the future, when students look for a case study in how not to manage a big communications campaign, they will surely turn first to Klasa. Successive Ministers have come and gone in the years since it started. Each one has made some decision about Klasa,... READ MORE
Other > 18/8/2014What can the Czech Republic learn from Portugal?
Recently it has been common for the media to comment that the Czech Republic has “overtaken” Portugal. It is a reasonable aspiration; Portugal is a relatively poor EU country which has been a member for longer; so to overtake it would be a significant step.... READ MORE
Other > 18/6/2014Pietro Leone : “Affiliation is not the right solution for CEE”
Pietro Leone is CEO for EMEA at Geometry Global, and was also the Regional Director of Grey/G2 who concluded the WMC/Grey affiliate. His response to our remarks on the Hullabaloo/TBWA affiliation are therefore pertinent, and perhaps surprising. READ MORE
Other > 2/6/2014Hullabaloo and TBWA; a simple, sensible solution
We are happy at the news that Hullabaloo are the new affiliate of TBWA, because it heralds the successful culmination of our two year long search for a suitable partner for Hullabaloo. We will make a prediction; there will be other deals of this nature,... READ MORE
Other > 13/5/2014The history of advertising is short; did Levy and Wren really forget it?
Rarely can the world of advertising have reacted with such unity to a piece of news, namely the news that the Publicis - Omnicom merger had been called off. The schadenfreude, the laughter, the "I told you so" could be heard from Stockholm to Sydney. READ MORE
Other > 12/5/2014The end of MARK/BBDO, and what it means for the market
In one sense the news that MARK/BBDO will no longer exist as a separate entity still shocks many veterans of the industry, as does the detail of its fate; it will be brought under Proximity Prague. Proximity started life as Advis in 1993. It was the boring... READ MORE
Pitching > 28/6/2013Lessons from ČEZ tender (this article first appeared in MSM magazine)
MSM’s excellent scoop on the CEZ tender has been widely discussed. However we should be careful about the conclusions we draw from it. READ MORE
Other > 28/5/2013In Western Europe, the 'Digital Agency' is already history
In the last few years it has become fashionable for Czech marketing directors to argue that their advertising agencies 'do not understand digital'. The beneficiaries have been specialist 'digital' agencies, some of which have become big and successful. The... READ MORE
Other > 17/5/2013Lessons from Amsterdam
This year’s Adforum Summit was held again in Amsterdam. The last time we were there was in 2007, and this was where I came face to face with the advertising agencies which were not “Dutch”, but based in Amsterdam and winning business from major brands... READ MORE
Pitching > 18/4/2013GE called a Taxi. Will it be a Mercedes or a Felicia?
Following my previous blogpost, which took a sceptical view of the apparent arrival of Taxi in the Czech market, I was invited for a chat about my remarks by Jarmila Placha, CMO of GE Money, and Petr Havlicek of Y&R who had announced the launch of Taxi’s... READ MORE
Other > 6/2/2013Three questions for Libuše Šmuclerová
At the time of writing, Mindshare has still not received an apology from Ringier over the anti-Schwarzenberg ad (see previous blogpost). This cannot be because the boss of Ringier, Libuše Šmuclerová, has not been thinking about the affair. READ MORE
Other > 28/1/2013Ringier should apologise to Mindshare.
The Presidential election is now over, and the result was decisive. It is however reasonable to be concerned about some aspects of the campaigns, so that lessons can be learnt, and perhaps legal changes enacted to tighten the rules about the use of the... READ MORE
Other > 20/12/2012The “Balkanisation” of Marek Singer
In an interview last Friday in HN (which is unfortunately not available on-line) Marek Singer of TV Prima was asked his opinion about the common ownership of Medea, the country’s biggest media buying agency, and an increasing number of media organs,... READ MORE
Other > 19/11/2012The “Balkanisation” of Czech Media
By the time Forum Media ended on Thursday, there were a lot of people leaving in an angry mood. This is not unusual. Forum Media seems to attract a lot of negative reaction every year. Overall it creates an extremely ambitious agenda for itself, which is... READ MORE
Other > 8/10/2012Freelancers, ad. agencies, AKA, and the labour law
In the last year, agencies have expressed to us their extreme nervousness about hiring people on a freelance basis. There is some perception that tax offices are actually targetting agencies for audits, knowing that there are many freelancers there. No... READ MORE
Other > 25/5/2012Introducing the Agency Gallery
The Agency Gallery allows agencies to upload -one at a time - a campaign of which they are particularly proud. They can upload video, print work and a short summary of the campaign rationale. They can put up a new campaign whenever they choose over a twelve... READ MORE
Remuneration > 25/11/2011How the State should manage its advertising budgets
In his Final Word for 23 November, "Economia vs Medea" Erik Best refers to some truly preposterous recent pronouncements about how State advertising budgets should be managed. READ MORE
Pitching > 20/7/2010Choosing an agency (#2): Agencies don't like creative pitches...or do they?
For years, agency associations have argued that pitches which depend upon speculative creative work are not good practice. READ MORE
Pitching > 12/7/2010Choosing an agency (#1 in a series): What, exactly, are you choosing?
The answer is devastatingly simple: a group of people. Yet it does not seem that simple to those who have to make the choice. One reason is that the big networks have successfully created a "brand aura" around themselves. What stands behind these brands in... READ MORE
Pitching > 18/6/2010There are no prizes for coming second. But it’s good to know why you failed.
I have recently noticed a trend in agency tenders. READ MORE
Other > 3/6/2010Can an agency really be a "business partner"?
This is a suggestion that is greeted with cynicism by clients in this country. Often the agencies have only themselves to blame, since they use the phrase without really demonstrating that they can contribute more than advertising proposals. READ MORE