Why use a consultant?
An agency is not a commodity. It is a group of talented people. Agencies usually do their best work in a steady long-term relationship, so the agency should be selected with care. Yet what do you know about all the agencies in the marketplace? You need to find out a lot of information quickly if you are considering a tender. We know personally the CEO of every major agency in the Czech market. Our database maintains details of their top people in the agencies, and of their current clients. We know about good new agencies. When you decide to hold a tender, you need this accurate, up-to-date overview of the market quickly; yet you and your team will be far too busy on other issues to do the research yourself.